President Slice Cheese Promotion
A Brief Overview
An Agency injected a home cooking concept in a Slice Cheese trade marketing promotion. Visual elements with high relevancy are developed to entice cooking lovers, induce their purchase actions.
On top of the sales mission, it also helps to position the product from instant consumption to cooking ingredients category, created a differentiation with local competitors. That is an added value for bringing the entire product range to next level and enable a rather sustainable business in the long run.