President Outdoor Branding
A Brief Overview
Président is an international brand present in more than 150 countries around the world, offering a large range of quality cheeses, butters, and creams for enjoyable moments. As appointed by Président, An Agency is responsible to make plans and execute marketing campaigns, including 3 tactical campaigns, 1 branding promotion, 1 VIP loyalty programme.
Exposure means revenue. Getting the public to remember a brand is what An Agency always strives to achieve. Hence, An Agency puts efforts into Président’s 360-degree branding campaigns. A combination of advertisement placements was conducted, from bus-body ads to MTR digital-panel zones and digital-panel networks. Through the outdoor advertisements, branding messages were delivered to both target audiences and potential audiences, and were successfully echoed on social media and trade promotions.