President CNY Promotion
A Brief Overview
Président is an international brand present in more than 150 countries around the world, offering a large range of quality cheeses, butters, and creams for enjoyable moments. As appointed by Président, An Agency is responsible for making plans and executing marketing campaigns, including 3 tactical campaigns, 1 branding promotion, 1 VIP loyalty programme.
Launching a promotional campaign at the right time of a year can help to boost sales. Since dairy products always reach a sales peak during Chinese New Year, An Agency co-worked with a celebrity chef to produce video clips teaching East-West fusion desserts recipes, in order to not only catch attention, but also to boost sales, as well as create credibility for the product ranges.