Pauls Natural Cheese Launching Campaign
A Brief Overview
A print campaign is kicked off to introduce this product range to the local market. Even though the lifestyle and eating habit is different between western and local Hong Kong people, but their pursuing in food quality and nutrition are the same.
There are few versions of visual communication launched in the campaign, but they are all delivering the same benefits (natural & healthy) of the natural cheese in order to establish a consistent and trustworthy image for the brand and the entire product range.