Bosch Brand Book Design
A Brief Overview

The Bosch Group is a globally leading supplier of automotive and industrial technology, home appliances, and building technology appliances. Its aim is to deliver absolute best-performed home appliances to make customers’ everyday life easier.

Our Work

An image book can attract new customers’ attention if they are unfamiliar with the brand. An Agency was invited to design a new image book for Bosch Hong Kong. In order to target the corresponding market segments, and to communicate the new marketing positioning to consumers, Bosch set up a showroom in Hong Kong. An image book was needed to give out the most-recent catalogue, as well as all other information customers need to know.