Bosch Brand Book Design
A Brief Overview
The Bosch Group is a globally leading supplier of automotive and industrial technology, home appliances, and building technology appliances. Its aim is to deliver absolute best-performed home appliances to make customers’ everyday life easier.
An image book can attract new customers’ attention if they are unfamiliar with the brand. An Agency was invited to design a new image book for Bosch Hong Kong. In order to target the corresponding market segments, and to communicate the new marketing positioning to consumers, Bosch set up a showroom in Hong Kong. An image book was needed to give out the most-recent catalogue, as well as all other information customers need to know.