Appolo Ice Cream Year-round Promotion
A Brief Overview
Appolo Ice-Cream Co. Ltd. is an ice-cream manufacturer with its business operated mainly in Hong Kong, Macau, and the Pearl River Delta area. Established in 1972, Appolo is known for its wide product range available in its chain stores, supermarkets, convenient stores, etc.
An Agency began taking part in marketing decisions after being appointed by Appolo in 2016. Over the course, an array of events and social promotions were organised to achieve business values.
In order to maximise the potential values brought by offline events, An agency coordinated lucky draws to drive sales, worked with celebrities to increase exposure, participated in Food Expo to explore opportunities, hosted events to strengthen brand image. An Agency makes sure Appolo is promoted only in the most effective and efficient channels.